Written by: Monique Stennis, MBA
Social Media Manager, University of Redlands
created on https://imgflip.com/memegenerator
AABLI alumna, Class #6
By now you know the value of communicating your products and services on social media. You regularly visit Facebook to see what people are saying about your favorite brands. You never miss an opportunity to watch a half minute video on Instagram. And, on occasion, you have checked your Twitter feed to read—firsthand— tweets that made the evening news.
Why not get in the game and use social media as an effective marketing strategy? What’s stopping you? Perhaps you hesitate because you’re a neophyte. Good news: your lack of expertise in photography, videography and graphic design needn’t keep you sidelined.
Here are five tools to help you create professional social media content.
#1 Photography 
With Camera+, you can use your iPhone to shoot great photos. More than 30 1-touch filters are at your disposal.
#2 Photo editor
Snapseed, developed by Google, is a complete and professional photo editor.
#3 Videography
Hyperlapse, from Instagram, shoots polished time lapse videos. Once upon a time, you needed expensive equipment to achieve videos of this quality.
#4 Animation
VideoScribe allows you to create whiteboard animations quickly and easily.
#5 Layout & Design
Go to Canva, an easy to use graphic design website, to make visuals for the web and for print.
With these tools, you can up your visual content game, marketing your message across social media with some style and personality. To learn more about these apps, YouTube’s how to videos are a great resource.
Are you still in need of a social media strategy? Read my blog, “Social Media Blueprint… Do You Have One?”
- Photos from Camera+ source: https://itunes.apple.com/us/app/camera/id329670577?mt=8
- Photos from Snapseed source: https://itunes.apple.com/us/app/snapseed/id439438619?mt=8
- Hyperlapse source: https://itunes.apple.com/us/app/hyperlapse-from-instagram/id740146917?mt=8
- VideoScribe source: https://www.videoscribe.co/en/Business
- Canva source: https://www.canva.com/
This blog is not written by aabli.org or The African American Board Leadership Institute. The author is solely responsible for the content.
